Holistic - Life cycle management

Holistic is a life cycle enhancement platform that allows you to optimize your customers journey while maximizing your KPIs. Whether you are selling checkouts or subscriptions, it is clear that increasing your customers retention and LTV will have a huge impact on your top line and unit economics. 

^{It can be surprising, but your payment stack and payment flow has a big impact on your customers’ journey}. Whether it’s their first interaction at checkout, or in a repeating transaction - if you’re not optimizing their process, you are probably overlooking opportunities to increase your revenue.

With Holistic, you will be able to analyze, predict and act according to each customers’ profile. Continuously updated, learning from your history and based on the KPIs that matter the most to you. 

Our ML model works in a two levels: 

1. Profile level - analyze each customer based on their data and patterns  
2. Action level - recommend the best action to maximize LTV from each customer

User Experience

Holistic allows you to authenticate your users without charging their card. This will create a better experience for these good users that otherwise would’ve seen a charge on their card, which results in a bad experience which may lead to the cancellation of their trial.

Retention

Our action based approach allows you to turn customers with card issues into converted, paying users. This will generate more revenue even in cases that would’ve resulted in an abandoned user and lost marketing spend. 

LTV

Understand your customers' LTV potential right from sign up. Attach the right action to each customer based on their payments profile, which will increase their engagement and your revenue.